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As we go about our daily lives we are constantly buying things ; groceries, cars, houses, pensions, insurance etc. With this expenditure is a certain mount of purchasing power. On our own we are not really going to influence business and governments but collectively that purchasing power is very powerful and has the ability to influence companies their products and policies. This wiki was set up to help identify how, given a certain interest (e.g. Climate change, or Russia's invasion of Ukraine) I might make purchasing choices that influence the outcome that I might want to see. This wiki then aims to identifies products and companies that align with your world view so when making purchasing choices at least some information can be referenced to support those choices. This is much to large a job globally across all companies and products for and individual to do but much more possible through a wiki. A wiki has limitations also though so if you have ideas about how this can effectively be achieved, please let me know.